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Culture and play! Tucson mom brings diversity and representation into households

Berry Cultured took home the winning check at TENWEST

An Eastside mom took home the big winning check at the TENWEST IdeaFunding Pitch Competition— winning just about $30,000 for her small business.


Nov 15th, 2023


TUCSON, Ariz. (KGUN) — From the Bronx to the Old Pubelo, Heidi Calderon is making an impact in Southern Arizona by bringing unique children’s toys to store shelves with a powerful message.


“Let's go out and build on other people's cultures and learn about other people," said Calderon. "The people that make up our world is what makes us who we are.”


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"Berry Cultured" took home the big winning check at the TENWEST IdeaFunding Pitch Competition last week winning just about $30,000. Calderon says she plans to create a line of dolls of different shapes, sizes, skin colors and cultures. For more information on "Berry Cultured" visit their website.

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