Harness your owner mentality to launch and grow your startup or micro-business or as you scale your SMB or enterprise.

Thrive across platforms as a digital or analog creator while keeping your own authenticity.

Cultivate your footprint within food tech, consumer goods, food and beverage or the culture of food.

Second Career Entrepreneurs

Integrate your vast experience and your beginner’s brain to find your way as a second career entrepreneur with your new micro-business, startup, creative or culinary pursuit.

Find inspiration and build the skills that helps you thrive in your current position or prepare you for the next chapter.

Take the real pulse of what’s happening in our world so you can grow your own impact in your community.

No need for FOMO. There’s so many ways for you to learn, connect and experience while you’re here at TENWEST.

TENWEST is March 24-29, 2026.

JOIN US AT THE LARGEST ENTREPRENEURSHIP AND CREATIVITY FESTIVAL IN THE SOUTHWEST.

BUY YOUR TENWEST PASS

(DON'T BELIEVE IT? CHECK OUT WHAT WE'RE ALL ABOUT BELOW.)

HELLO FROM SOUTHERN ARIZONA

If you’ve been looking for a gathering of those using entrepreneurship and creativity to navigate our changing world, you've been looking for us. Make 2026 your year to start your business, pursue your creative interests, or launch your CPG products — on your terms.

WTF IS TENWEST?

Fueled by HUSTL Financial and hosted by Startup Tucson, TENWEST is where you can bring out your inner entrepreneur, creator, and innovator.

We are for those who don't want to dominate and control but engage and connect. We’re for those who want to talk tech but not be at a "tech conference."

TENWEST is for those who want a decentralized, location-driven conference experience but don't want to spend a lot and be overwhelmed in a giant cityscape.

We welcome those from both growing and established ecosystems who have the foundation but want to go to the next level, whatever that is for them.

HERE'S WHAT TO EXPECT:

One Conference:

More than 60+ sessions across three days to help you connect the dots.

Three Summits:

Introducing our new summits for Founders, Creators, and Culinary Innovators.

Six days of Awesomeness:

We’re living it up in downtown Tucson. Get the certification you need at TENWEST EDU, party at TENWESTx and see the best of Southern Arizona at TENWEST Explores.

DISCOVER TENWEST

Hey, That’s

JASON FEIFER!

Jason Feifer is the editor-in-chief of Entrepreneur Magazine, a bestselling author, and a leading voice on business, innovation, and communication. He is the author of Build for Tomorrow, host of the Help Wanted podcast, and writes the One Thing Better newsletter, read by tens of thousands of founders and creators. LinkedIn has named him a Top Voice in Entrepreneurship — plus, he’s just a nice guy.

PAST SPEAKERS AND PRESENTERS:

Guy Raz

How I Built This

Jenny and the Mexicats

Musician

Reggie Watts

Comedian and Musician

Silvana Estrada

Musician

Ryan Johnson

CEO and Co-Founder

Cul de Sac

Joe O'Connell

Founder of Creative Machines

WHO's IT FOR?

ALL THIS TO SAY...IT'S FOR YOU.

TENWEST In Downtown Tucson

WELCOME TO THE BLOOMING DESERT

As our name states, I-10 runs through Tucson and we’re proud to anchor Southern Arizona and the communities that thrive in the Sonoran Desert.

We’ve been described as being a little out there and it’s not for everyone. That’s definitely true. But what lies in our neck of the desert is a thriving entrepreneur and creator ecosystem and we support those who have the skills and the foundation and are ready to level up, what that means for them.

People love it here and more people want to move here. Come to TENWEST and you can see what all the hubbub is about for yourself.

How Do I GET THERE?

There’s lots of ways to travel to Tucson. Here’s what people use:

Planes

With at least 18 nonstop destinations, short security lines and easy pick up and drop off, it’s a really convenient option to fly into Tucson Airport (TUS). Plus, we’re only 90 minutes away from Sky Harbor International Airport in Phoenix.

Check out TUS nonstop flights here!